Schedule of Events
Creative Coffee Week 2025
This event would not be possible without the support of the amazing sponsors that have come forward to support coffee education and growth in South Africa. Each year we have had the opportunity to shift and refocus this platform. The idea is that this is an intimate event, open to all, that should leave attendees feeling inspired to do better in their sector of the coffee industry. We have created the program to two week days, so people have to take less time away from their businesses, but we've maximised every minute and we've been able to reduce the ticket prices, thanks to the help of our partners who all value what this event means on the coffee calendar.
Magic happens in between the sessions too! We will be releasing new details and Topics up for Discussion constantly up until the event, but our format is a bit different to maximise engagement and fun. We are aiming to create a coffee experience that inspires all the amazing humans in the industry and hopefully encourage a few more to join us.
****Program and topics are subject to change****
Thursday 11th December - Doors open at 9am
9-11am:
Morning Coffee - You will be spoilt for choice and ready for sparkling conversations about coffee!
Cuppings and Activations:
Unpack the Eversys Cameo and how it can impact your business: Hear about the inner workings and capabilities of this incredible equipment with Winston Thomas
Blended: The last collab of the year will be revealed soon!
Coffee Cocktails with DaVinci Gourmet and Mikael Jasin
11am - 1pm: Lectures and Panel Discussions
1pm-2pm: Lunch break. We provide you with a delicious meal + more Cuppings!
Decaf Coffees + Cupping Relay
2pm-5pm: Lectures and Panel Discussions
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What content can you expect? This will be finalised in the coming weeks.
Science of Coffee Flavour with Dr Fabiana Carvahlo
Dr Carvahlo is one of the preeminent coffee scholars and has dedicated her research to the science behind coffee flavour. The more you know, the more you can guide your customers and the better decisions you can make for your businesses.
An Audience with Mikael Jasin
The 2024 World Barista Champion has just relinquished his crown and we are absolutely thrilled to be part of his retirement tour :) Reflections on competition, business, travel and being a global ambassador for coffee.
PANEL: E-commerce for your cafe?
The younger generations consume a much higher percentage of takeaway coffees. Do apps, loyalty programmes, food delivery services equal more sales? And can it work successfully for an independent?
PANEL: Data Makes the World the Go Round - Let’s talk Telemetry
Data can seem overwhelming to cafe owners and baristas who are at the coal face every day
Navigating Government Qualifications for the Benefit of your business
A lot of start ups and small business owners have a tense relationship with government bodies at best, but knowing how to navigate these waters can help educate your team and save you a lot of admin.
From 6-8pm: After Work Drinks and the Latte Art Factory Sundown Showdown
In association with Sanremo, Fiorenzato, Red Espresso & Buttanutt
Friday 12th December 2025: Choose your Own Adventure
The Brewing Challenge
Sensory Course with Dr Fabiana Carvahlo at Zuka Coffee - spaces limited
Eversys Masterclass
Saturday 13th December 2025
Mikael Jasin Experience
****Program and topics are subject to change****
Please pop any questions you may have to Mel: mel@magazine.coffee
Why should you come?
Business Owners:
- The majority of delegates attending CCW are business owners, Senior Management, Procurement or technical coffee professionals.
- The quality of the audience is very high, It’s only 120 -150 people per event - and they are directly responsible for making the decisions for their coffee businesses.
- The utility of the group is very high! This means they are excited and in a very happy place when they are at CCW - which is the perfect time to network, discover best practise, build relationships with suppliers and see what the global trends are in coffee.
Roasters:
- The connection between Roasters and Producers is a crucial one. CCW allows you as a roaster to have the critically important and meaningful discussions around sourcing, pricing, and roasting coffee with the very people connected to the coffee itself.
- Network with other coffee roasters, meet suppliers and colleagues. Share best practise and insights around roasting and green coffee.
- Learn how to service your wholesale customers better, how to maximise operational efficiency, and manage your workflows.
- Cup amazing coffees and have fun on our Farm Tour!
Baristas:
- Deepen your understanding about where coffee comes from, how it it processed and the journey it takes in getting to you.
- Meet Roasters and other coffee professionals that will help you unpack the coffee value chain for your customers.
- Learn from the World Barista Champion, in Durban!
- Get inside insights into competing and why barista competitions are so important to your career.
- Get your hands on the latest equipment and innovation - join a masterclass breakaway session.
- Win amazing prizes in our Latte Art factory Throwdown!
Consumers:
- If you love coffee, which you do, because you are reading this…then this is your chance to level up your understanding of coffee - where it comes from, the flavour profiles and language used to describe it, the processing methods and what they mean in your cup, the appreciation of the value chain. You will come away from CCW inspired and informed!
- Taste some of the best coffees on the planet - ever tries a Colombian Geisha or a Pink Bourbon? Now is your time!
- Learn how to “cup coffee” - it’s all in the slurp!
- Meet the World Barista Champion and take p[art in his very excluding OMAKASE Session - with head Chef Johannes of the Living Room - voted Chef of the Year 2024!
- If you have ever dreamed of owning a coffee shop, this is a MUST.